Performance campaign copywriting - short and long-form
AI-enhanced research and messaging refinement
Paid media creative - radio, VSL, web video, social
Creative concepts and hook development
Campaign diagnostics and optimization
Post production enhancement
DTC messaging consulting
Testimonial directing and strategy
Offer development
Product naming and positioning
Direction of studio and field shoots
Terry Finn is a proven creative director and performance marketing writer with decades of experience developing national direct-to-consumer campaigns. He has written 1000+ short and long-form commercials and infomercials, helping brands launch, grow, and sustain successful DTC businesses.
Won numerous awards for outstanding creative achievement from the Electronic Retailing Association, Performance-Driven Marketing Institute, DRMetrix, and the National Infomercial Marketing Association.
His extensive background in creative development, product positioning, offer strategy, and real-world testing, combined with hands-on experience with every stage of production, makes him a powerful asset to any project's success.
